Day 388

Piel Brothers brewery

January 21st, 2013



This building is a remnant of the old East New York brewery that produced Piels beer from the late 1800s until 1973. Piels is probably best remembered for its Bert and Harry ad campaign from the 1950s — starring Bob and Ray, it was "among the first and one of the most celebrated attempts to use humor to sell a product on television", and the spots were so popular that newspapers would print schedules of when they'd be airing on TV — but I personally prefer this terrible Jimmy Breslin commercial from the late '70s, after the Piels name had been purchased by the Schaefer Brewing Company.

One Comment

  1. Nose Knows says:

    and Piels’ Real Draft in a Big Mouth bottle. Ah, those were the days.

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