Day 1326

1965 Ford Cortina GT

August 17th, 2015

The Cortina was produced from 1962 to 1982 by Ford of Britain, and it was the best-selling model in the UK for ten of those years: 1967, 1972-1975, and 1977-1981. In 1979, the Cortina had the best-selling year of any car in UK history.

In 1964, a number of top race-car drivers were invited to pilot Cortinas down the bobsled track at Cortina d'Ampezzo, the Italian resort that hosted the Winter Olympics in 1956. I found a couple of newspaper accounts of the event, and they make it sound like driving cars on bobsled courses, or "auto-bobbing", was a real thing people did. According to the papers, "Europe's latest and maddest winter sport" had originated earlier in the year, a product of "the Italian zest for excitement". But I can't find any evidence of auto-bobbing's existence outside of the articles about this one event, so I'm not convinced that the "sport" was anything more than a ridiculous one-time publicity stunt staged by Ford for the creation of this short promotional film.

Speaking of ridiculous, check out this 1969 Cortina ad (from South Africa, according to this website):


  1. Aussie Brad says:

    An ad from another age. Good to see that times have moved on………….Still a long way to go though.

    • Hibernia86 says:

      If she is a stay-at-home wife then the housework is literally her job. I don’t think people would be angry if they made an ad where the husband promises to finish his day at work before driving his car around. So why are they upset when the genders are reversed?

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