You'd think the world's largest brewer could afford a proofreader. They even got their own website wrong! Speaking of their website, the banner at the top instructs you to "Drink the Dragon", which seems to promote some bizarre form of self-cannibalism when taken in conjunction with the message of this ad.
Day 24
Be the Dragon
January 23rd, 2012
Yes, the whole thing is one big mess, from concept to execution.
Hangover-free booze:
http://gizmodo.com/5482971/scientists-create-hangover+free-booze