Day 27


January 26th, 2012

It's this enormous FreshDirect video billboard. With a screen size well in excess of 5000 square feet (how many NYC apartments could fit in that space?), it's the largest outdoor LED billboard in the world.


  1. Dorinda from Mentor, Oh. says:

    Is it even legal? The light from that thing has got to be blinding. Especially when you’re on the freeway driving. Seems like a major road/driver hazard to me. Who needs to be distracted by texting when you have this ginormous thing in your face.

  2. Brittany O. says:

    5.19 of my houses could fit in that. Isn’t a little excessive!?!

  3. Karen Too says:

    Hideous. NYC must be getting some kind of kickback to allow this horror.

    Imagine, too, the cost of running it, and I don’t mean just dollars.

    So much for saving the planet.

    • Dorinda from Mentor, Oh. says:

      It is LED so it’s not supposed to use much electricity. However, I think it is hideous too.

      Wonder if you can see it from space?

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